Local marketing is one of the most targeted and effective ways to get new customers for small businesses. The only problem with local marketing is the amount of options that are available to you. This can make it difficult to know where to focus your time and resources to achieve the best results. Let’s have a look at some of the types of local online marketing available to give you a better idea.
Social Media – This is a great option that helps to create both brand awareness and new customers for your business. There are literally thousands of social media sites that you can use. I believe that you should focus on at least three; I like facebook, google+ and twitter. There are also paid options to increase your market reach once you are happy with your social media page.
Business directories – Once you have a website you need people to find it. Business directories are a great way of getting your business found online. There is a wide range of free and paid options for getting your website listed in business directories with some of the main players in Australia such as Yellowpages offering free online listings.
Review sites – Review sites are particularly effective for service based businesses. There is a range of review sites that offer free listings that are gaining popularity in the Australian market. These are generally easy and fast to set up. Google+ is one of the most effective review pages. Once you have your page finished, make it easy for your existing customers to find your page and leave you a review.
Paid advertising – This is for the more advanced business owner but is a great way to get fast results. Some of the payed options for local businesses include PPC, banner advertising, local retargeting and social media advertising. To get started with payed advertising it is important to have a sensible budget and analytics in place to know your ROI.
The best way to achieve great results in your local market is to use a balance of all of the above techniques. If you simply don’t have the time or know how for this you can fill in our contact form and we will look after the whole process for you.